Most small to medium enterprises have a challenge accessing enterprise opportunities because they don’t have the resources and they simply don’t know where to begin. While they embrace their own company impact and purpose, they have a concern that in expressing it they could be accused of greenwashing. In not expressing it they know they miss the opportunity for deeper client relationships. They know that their purpose can be a differentiator in an RFP, but sometimes they don’t even know where or how to include that information. Many also have various certifications that they have invested in but haven’t received quantifiable ROI on them.
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